Ho Chi Minh City is strengthening regulations on service businesses to combat prostitution and online sex trade, enforcing accountability at the ward level. Recent inspections revealed significant violations, indicating a systemic issue rather than isolated cases. The city aims to position itself as a safe, family-friendly tourism destination, moving away from being seen as a site for exploitation. This policy emphasizes sustainable tourism, trust, and community welfare, aligning with Vietnam’s broader development goals. Critics warn enforcement may push activities underground, but the alternative of tacit tolerance poses greater risks. Ultimately, the city advocates for growth that upholds social integrity and safety.